How to Analyse a Category (FMCG)

Who is the National Consumer Panel?

CPG Analytics 101 - A resource for those starting in the CPG Analytics field

CPG Analytics 101 - A resource for those starting in the CPG Analytics field: CPG Analytics 101 - A resource for those starting in the CPG Analytics field. You will find basic approaches in how you mine your data using custom or syndicated data.

Category Management Survival Skills for Retailers - Exclusive Video

How to create shopper-focused category scorecards

Revenue, Profits, and Price: Crash Course Economics #24

Elasticity and the Total Revenue Test- Micro 2.9